5 Best Social Media Tools for
Small Business

The Client

The Community Health Clinic, in rural West Virgina wishes to set up social media tools to communicate both with the nurses and physical therapists out in the field as well as with their patients. The clinic is run by two physicians and two physician assistants [PA] and they oversee nurses and physical therapists who visit their patients at home. The clinic is launching a project that will use  social media tools to keep their employees in the field and their patients up to date with the latest healthcare news through journal articles, news briefs, procedural videos, pod-casts, healthcare tips and so on. The clinic wants their staff of 20, including the physicians and the PA's, to be trained in how to use at least five social media tools so that they can get this project going.

The Training Company Global.LLC (TTCG)

The Community Health Clinic has come to us, The Training Company Global, which boasts a group of healthcare professionals each with 15 to 20+ years of experience in multiple disciplines of medicine…Emergency Medicine, Internal Medicine, ICU & Medical / Surgical, OB / GYN, Pediatrics, Geriatrics, Hematology & Oncology. Dr. Ahmed, a physician and PA is the CEO of the company and has international practice experience within large hospitals, Level II trauma centers, remote medical facilities, and outpatient clinics. Her Masters in Instructional Technology from NYIT has allowed her to create this company to blend both these areas of expertise.

She has led the company in developing training modules and is recognized as a leader in facilitating global healthcare education and improvements to underserved areas of the world through teaching, public speaking, international outreach, volunteerism, grant procurement, and scholarly research activities. Her dedicated and tireless team have worked in Ghana, El Salvador and the United States. She will lead the sessions with the support of three of her team members.

Training Sessions

The training sessions will be held at the Clinic's state of the art conference room. Every employee has been given an iPad for their use in the field and they will use these during the training. TTCG has created 5 training modules, to introduce 5 of the best social media tools for a small business such as the Clinic which will be relevant for their specific needs. The session will run over a period of 2 days,  with each module being taught for 2 hours. A week prior to the training, TTCG will send out a survey to gauge the level of each employees computer and internet literacy. As lead trainer, Dr. Ahmed will group the employees so there are different levels of experience in each group.

The format of each day will be as follows:

Day 1

8:30 am: Registration. Continental breakfast will be served

8:45 am: Introductions of the TTCG team and welcome.

9:00 - 11:00:  Social Media Tool 1 - PowToon

11:00 - 11:30  Coffee Break

11:30 - 1:30 Social Media Tool 2 - Infog.ram

1:30 - 2:30 Lunch will be provided

2:30 - 4:30: Social Media Tool 3 - Paper.li

4:30: Wrap up of Day 1

TTCG will demonstrate each tool with video clips, walk the participants through registration on each site, demo each tools capabilities and features. A previously created example of each tool will be shown. This will be followed by the participants creating their own example.

Day 2

8:30- 9:00 Hot breakfast will be served.

9:00 - 11:00: Social Media Tool 4: LikeAlyzer

11:00 - 11:30: Coffee Break

11:30 - 1:30: Social Media 5: Canva

1:30 - 2:30: Lunch

2:30 - 4:oo: Q&A 

The Training Company Global.LLC will be available for 30 days from the end of training to trouble shoot and help with any problems The Community Health Clinic employees may have with setting up these tools.

                                               MY TEACHING PHILOSOPHY

A quick note on my philosophy of teaching. I love to share my knowledge and experiences with my students. Through the years I've found the most effective way to teach is to give some background on the topic I'm going to cover, a little demo on how to get started and then the most important step - the student creates a project or activity to demonstrate their understanding of this new knowledge or tool. That's how our next two days will be set up!!

Day 1
Social media tool #1: PowToon

PowToon is an awesome, simple animated presentation tool that can be used instead of power point and will make your presentations fun and engaging. The creators themselves describe it  thus: 'It will bring awesomeness to your presentations!' 

It takes minutes to create, especially as you can use previously created templates. You can go to their website by clicking here.

Now let's watch a quick Zoom video I created to demonstrate it's features.

A great way to introduce your company and your team to your patients. There are many free templates to choose from as I showed you and they can be edited to suit your needs. It's animated and fun. Here I have used PowToon as an introduction video to let you know more of who I am and the AWESOME team of people I work with. How about creating your own introductory video to let your patients know of who you are and this new project? Now let's get started with your own creation!! Enjoy!!

Coffee Break!!

Social media tool #2 : Infogr.am

How well are your social media tools performing? How can we figure that out? Perhaps you want to let your partners know that it is worth the upgrade cost for some of these tools? They want facts and figures! Well that's easily done with Infog.ram.

But first - what is Infogr.am?

Infogr.am is a tool that allows you to visualize your data for your audience with graphs, pictorials, pie charts etc.  The tools are simple, quick and easy. They can be shared on your Facebook page, Twitter account, Google etc.  

Here is a quick demonstration of an Infog.ram I created to show you other health clinics and hospitals we have worked with to train their staff with social media tools.  Once we've watched this together let's start looking at your Facebook and Twitter accounts to see how well you are doing.


Social media tool #3: Paper.li

Now let's create information you can access while in the field or on vacation or just because you want to know the latest in healthcare. What better way than to have a newspaper that updates you every few hours or daily or weekly, whichever you prefer, on what is trending and important to you as clinicians. You can also add in information for your savvy patients who are interested in doing the same. It organizes topics that you are interested in, that are relevant to you and your patients and updates is as often as you tell it. Let's have a look shall we and then get started on creating your own.

Click on the button below to access the website!

Here's the paper I created with just you in mind. Hope you enjoy it.


I hope you are ready for more fun today.

Social media tool #4: LikeAlyzer

A free Facebook Marketing Tool for your business

LikeAlyzer is an analysis tool that provides you with recommendations and feedback on your company's presence on Facebook. The recommendations are customized for your Facebook Page and the analysis is based on the metrics that we have found to be important - presence, dialogue, action and information.

As for many businesses, large or small, cost is a concern and like many of the previous tools we have shown you LikeAlyzer is free too. You don't even have to register. You just need to enter the URL of your Facebook page in the searchbox and press enter. We can visit your Facebook page and see how well you are doing.

The following is an image of the new page I created for The Training Company Global for our training session today! As you can see my number is quite low 21!! That's because I just created it for you. See their suggestions below for what I can do to improve how many people will visit my site on FB and how I can get them to 'Like' me more!

Recommendations from LikeAlyzer to improve the visits to my Facebook page:

  1. Ask business partners, customers and friends to become fans
  2. Try Promoted page ads to get more likes
  3. Ask your customers and friends more questions
  4. Like other pages and interact with them – they are sure to do the same for you
  5. Encourage your friends to ask you more questions for you to answer

Click on the link below and let's get started!

Coffee Break

Social media tool #5: Canva

Now let's have some fun just for your patients! This tool allows you to create graphic designs without the need for experience or training as a graphic designer! How great is that? Let me show you a quick video of how to use Canva. Then I will show you what I created and will get going with your story.

Click on the link below to access the newspaper I just showed you. Then let's get started on yours!

Click on the button below to get started on your graphic design!

The End

As the CEO of The Training Company Global I hope you have had as much fun as my team and I have introducing you to all the tools available to improve your business mission and goals. Our training session may have come to an end but we are available to you free of charge for the next 30 days! So make use of us. We will be happy to help. Good Luck!!

We have grown to be a successful and sought after company because of our excellent customer service policies as well as customer satisfaction.! The best advertisement is recommendations from past customers and if you are satisfied with our product, we would appreciate you spreading the word. Thank you.

The Training Company Global Team

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