Honda got my loyalty because I have always liked Honda cars. They will never lose me as a fan.
I became a Facebook fan because it made things easy when I need to talk to someone I can just message them on Facebook. They will never lose me as a Facebook fan.
I started to like Nike when I was in middleschool. I like Nike shoes because the shoes feels nice when I wear them. They can lose me as a fan if the price of Nike shoes increases by a lot.
My brands are Nike, Honda, Facebook, Pepsi, and JDM