SB.TV was founded in 2006, when a teenage Jamal Edwards (son of The X Factor series 2 contestant Brenda Edwards) began filming rap freestyles with a handy cam, which he would then upload to his YouTube account. For the first three years Edwards acted alone to provide amateur footage regarding many British grime artists, such as Dizzee Rascal, Wiley, Chipmunk-and Tinchy Stryder, with the first SB.TV video being uploaded in February 2007.As the channel began to attract more attention, it also began offering lifestyle interviews and event coverage, and a production team of ten people was established as a result. SB.TV Global Ltd, also known as SB.TV or SmokeyBarz, is a multi-faceted company run by a small team of amateur young people who work on web-based viral content at different music-based events. The media platform has its origins and roots in urban music. Most of its content can be seen on its own youtube channel which was created on November 2, 2006 or the official SB.TV website. Much of the content includes unprofessional footage, or 'street-shot' freestyle raps entirely amateur footage, the channel's latest uploads contains some professional recordings.
The reasonable popularity of the channel amongst London's underground scene has led to short columns in RWD, the observer, The Guardian, The Independent, Dazed & Confused, the Sunday Times Style magazine as well as assistant production credits from when Edwards was working as a junior runner for the BBC, and Tiger Aspect Productions as well as joining the young persons panel at The Guardian's new technology conference activate summit alongside Martha Lane Fox and others. Today, its YouTube channel has gained many millions of views and thousands of subscribers, as well as Facebook fans and Twitter followers.