Learning: Social Learning
Weiten Ch 6
Myers Ch 8
Observational learning -
when an organism’s responding is influenced by the observation (watching) others, who are called models.
Key processes in observational learning
- Attention – watching others purposefully, observe the behavior and the consequences
- Retention – Storing a mental representation of the observed behavior in your memory for the minutes/hours/days/weeks/months until you need it
- Reproduction – Mimicking a modeled response in overt behavior. Most difficult part.
- Motivation – Must be motivated in order to reproduce the learning. You must WANT to reproduce it, and BELIEVE there are positive consequences for the reproduced behavior
Acquisition of a behavior may occur without the performance of the behavior