AP Psychology
Learning: Social Learning

Weiten Ch 6
Myers Ch 8

Observational learning -

when an organism’s responding is influenced by the observation (watching) others, who are called models.

Key processes in observational learning

  • Attention – watching others purposefully, observe the behavior and the consequences
  • Retention – Storing a mental representation of the observed behavior in your memory for the minutes/hours/days/weeks/months until you need it
  • Reproduction – Mimicking a modeled response in overt behavior. Most difficult part.
  • Motivation – Must be motivated in order to reproduce the learning. You must WANT to reproduce it, and BELIEVE there are positive consequences for the reproduced behavior

Acquisition of a behavior may occur without the performance of the behavior