WHAT IS MEANT BY THE TERM 'BRAND IMAGE'?
In my opinion, I think the term brand image means if it is a good popular brand. something thatv a company would look for.
WHAT IS MEANT BY THE TERM 'AFTER SALES SERVICE'?
This means if customers want to return their purchase they could.
EXPLAIN WHY A BUSINESS MIGHT WANT TO DEVELOP A BRAND?
to become more bigger and a successful brand/ business to make more money and so everyone knows about the brand (globally)
STATE TWO REASONS WHY A BUSINESS MIGHT CHOOSE TO SET UP A SHOP NEAR TO A RIVAL?
Maybe to see what they are doing and if they could do something better/ improve it.
LIST TWO BENEFITS TO CUSTOMERS FROM COMPETITION?
SO WE CUSTOMERS COULD SAVE MONEY AND TO SEE WHAT OFFERS THE NEST PRODUCTS.
USING AN EXAMPLE, EXPLAIN THE TERM PRODUCT RANGE OF A BUSINESS?
where they have different ranges of a products for e.g. it is better if you have ten different chocolate bars than 1 chocolate bar because they have different options to choose from.