Klaus-Heidi: the campaign
The campaign, as mentioned before, was launched on selected social media channels. The impact was enormous!
Lufthansa had 240 million mentions and impressions in social media!
By the time the winner was announced, 25% of the traffic to Lufthansa.com was generated behind Google.
Google has revealed 78 stories of why people want to change their name to Klaus-Heidi!
The winners blog and social media profiles have had a rapid increase in followers! He is the most famous Berliner for this year on- and off-line!