The Logic of Advertising

Join.Me

Main Message: People who waste time setting up online meetings instead of making money should use the join me app.

If-then: If you waste time setting up online meetings instead of making money, then you should use the join me app. (F)

Converse: If you should use the join me app, then you waste time setting up online meetings instead of making money. (F)

Inverse: If you do not waste time setting up online meetings instead of making money, then you should not use the join me app. (F)

Contrapositive: If you should not use the join me app, then you do not waste time setting up online meetings instead of making money. (F)

Reebok Skyscape

Main Message: Reebok Skyscape shoes are so comfortable that you'll forget you have them on.

If-then: If you are wearing Reebok Skyscape shoes, then your shoes will be so comfortable that you'll forget you have them on. (F)

Converse: If your shoes are so comfortable that you forget you have them on, then you are wearing Reebok Skyscrape shoes. (F)

Inverse: If you are not wearing Reebok Skyscrape shoes, then your shoes will not be so comfortable that you'll forget you have them on. (F)

Contrapositive: If your shoes are not so comfortable that you forget you have them on, then you are not wearing Reebok Skyscrape shoes. (F)

Garnier Fructis Triple Nutrition

Main Message: Garnier Fructis shampoo transform your dry hair into smooth, shiny hair.

If-then: If you use Garnier Fructis shampoo, then your dry hair will hair will transform into smooth, shiny hair. (F)

Converse: If your dry hair transforms into smooth, shiny hair, then you use Garnier Fructis shampoo. (F)

Inverse: If you do not use Garnier Fructis shampoo, then your dry hair will not transform into smooth, shiny hair. (F)

Contrapositive: If your dry hair does not transform into smooth, shiny hair, then you do not use Garnier Fructis shampoo. (F)

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