Surely, getting the PRODUCT right is all that matters?
(The Product Life Cycle and BCG Matrix)
It helps to apply this to reality so let's talk fragrance for a while...
Think you could design a better perfume or aftershave?
....and will studies show that it works 60% of the time, every time?!
...also consider the following...
NAME & SLOGAN
Now, on your Product Life Cycle diagram, identify one or two fragrances per stage!
Help? Try the link below....maybe the pages on 'Bestsellers', 'New fragrances' and 'Offers' will help you identify or categorise??