BUSINESS AIMS AND OBJECTIVES
The goals the business wants to get. For example a phone company would want to sell a certain amount of phones.
An objective is what you need to do to get to your aims. For example what you physically have to do to make something happen.
To achieve your goals or to make them a reality.
Public sector is a business owned by the government.
Private sector is a business not owned by the government/
REAL LIFE BUSINESS OBJECTIVES
This was Steve Jobs business statement for Apple and how you shouldn't be pushed to do thing you don't want to do