The Photoshop Effect

Ever Since Adobe Systems, Inc. released its flagship product Photoshop in 1990, people have never looked at digital photos the same way since. Consumers were suddenly able to control how their digital photos looked in ways they hadn’t before. In many ways, Photoshop was ahead of its time because many consumers didn’t have digital cameras yet and didn’t take many digital photos. Adobe created a need for more digital photos with the abilities of its new software to alter those pictures and turn them into anything the user wanted them to be. Photoshop came out fully functional and stable, a rarity at a time when many software packages had bugs or lacked the full functionality of a program like Photoshop.

The leadership at Adobe wanted to create a photo-editing program that anyone could use, from professional photographers to everyday people wanting to remove a blemish or a creepy uncle from a picture. Because of the endless options all users can try when editing photos with Photoshop, the product was attractive to professionals who need to create art with their photos and their photo editing skills. The product was also attractive to normal consumers because the controls were so easy to use. Photoshop was the first digital media editing software that gave its users a complete suite of features to edit digital media quickly and easily.

Adam Higdon is the Director of Media Optimization for Adobe Systems, Inc. Based in the Midwest, Higdon works with businesses to created digital media solutions using Adobe’s products and services.

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