Six new Tractor Models to be launched by Mahindra Group
Mahindra plans to reinvent the Indian Agriculture sector again
India's largest tractor manufacturer, Mahindra and Mahindra is renowned for bringing some heavy-duty, sturdy agricultural machines in the market. The company holds a legacy to manufacture huge volumes of tractors and farming equipment. It aims to uplift the face of Indian agriculture by mechanizing the farming process.
With an effort to endorse this firm belief, the company has planned to launch 6 new models of tractors in the Indian market. One of the new models will be based on the brand-new platform, M Star. Rajesh Jejurikar, the chief executive for tractor and farm mechanization stated that all the new models will enter the Indian market by the end of current fiscal year.
The company has recently launched the revolutionary Arjun 605 MAT tractor that uses the highly-efficient CRDe technology. This new variant is offering enhanced fuel efficiency along with improved performance. M&M will be using this new technology in the new models. Thus, the new models are speculated to be energy-efficient, powerful, and ergonomic.
From the last 30 years, the company has been the country's leading workforce to pioneer revolutionizing farming technologies. It continues to be the market leader in the tractor industry and has pioneered products to accentuate farming output and boost rural prosperity. Mahindra tractors are reasonably priced and popular among farmers.
Financing for M&M tractors is versatile. Many banks and NBFCs, which provide tractor loans for all brands, have flexible sanctioning process for Mahindra tractors. Moreover, these farming machines also have greater reseller value. That’s why farmers are typically inclined towards purchasing them over other models.
With the launch of ground breaking CRDe technology, farmers will not only get better fuel economy and improved performance, but also provide eon-board diagnostic system and surpasses all emission standards. Thus, the new models seem to promise low maintenance and increased resourcefulness.
Currently, the launch date is not available. Till then, farmers have to keep their fingers crossed for buying any of the new models.
Reference : http://articles.economictimes.indiatimes.com/2013-06-03/news/39714849_1_tractor-sales-new-platform-mahindra-mahindra-chief-executive