Director of Communications in Office of the State Superintendent of Education
About Marc Caposino
As a senior communications and marketing executive with 15-plus years in his field, Marc Caposino has built an outstanding professional record over the course of his career, defined both by his effective campaigns and innovative work with public agencies. With experience at city agencies, nonprofits, and private companies in the San Francisco Bay Area, Washington, D.C., and elsewhere, Mr. Caposino has developed a vast array of PR campaigns that connect and resonate with the general public. Particularly noted for his work as Marketing Director of the San Francisco Municipal Transportation Agency, Marc Caposino overhauled the agency’s image over a six-year period, resulting in increased rider satisfaction, improved visibility, and other tangible benefits. Other organizations to benefit from his contributions include the San Francisco Mayor’s Office, the Alameda Sustainability Department, and the American Lung Association.
When not working, Marc Caposino enjoys spending time with his family, travels, and writes whenever possible. He earned an M.A. and B.A. from California State University, Long Beach.
San Francisco Muni Serves Public with Classic and Modern Vehicles
A marketing executive with extensive public sector experience, Marc Caposino has helped shape public policy at several city and state agencies. Marc Caposino played a key role in reforming the San Francisco Municipal Transportation Agency (SFMTA), helping communicate positive changes through outreach and media strategies that enhanced the agency’s reputation. One of his most successful initiatives, the Our ComMUNIty project, put a face to the organization by showcasing the system’s vehicle drivers and their job performance and personal highlights.
One of the nation’s oldest public transit systems, the San Francisco Municipal Transportation Agency uses a variety of vehicles to move citizens around town. These include its venerable cable cars, which entered service in 1873. Inspired by mining equipment, the world’s first cable cars appeared in San Francisco; descendants of these original cars remain in service today despite major natural disasters and political opposition, and they have become one of the city’s world-renowned symbols and one of only two mobile National Historic Landmarks.
The SFMTA also employs newer technologies such as diesel-electric hybrid buses and electric light rail systems, which carry hundreds of thousands of passengers every weekday. The Muni Metro operates 151 light rail vehicles and serves more people than any other system in the United States except Boston and Los Angeles.
San Francisco Muni Offers Flexible Fare Structure for Diverse Needs
Marketing executive and consultant Marc Caposino has nearly two decades of experience in the public sector, and he has spent much of his career helping agencies such as the San Francisco Municipal Transportation Agency (SFMTA) communicate with the public and conduct outreach efforts to build a strong brand. Marc Caposino helped SFMTA build closer ties to the community through the comMUNIty initiative, which highlighted individual SFMTA drivers and showcased their accomplishments.
The San Francisco Municipal Transportation Agency, or Muni for short, has operated for well over a century and provides millions of commuters, tourists, and others with transportation. The SFMTA offers a number of fare systems for riders to suit a variety of needs.
For occasional users, single ride fares allow the bearer to travel for 90 minutes on Muni buses or light rail. Riders may use cash and paper transfers or the Clipper card, a regional card-based fare account system recognized by transit systems throughout the Bay Area.
Clipper users may also purchase monthly passes, which generally offer better rates than single rides for daily commuters and other heavy users of Muni systems. Monthly passes include the more expensive cable car service and can be upgraded to operate on BART stations within San Francisco. Young people between ages 5 and 17, senior citizens ages 65 and up, and individuals with low incomes may purchase discounted passes.
Tourists (and other interested parties) may purchase passes lasting from one to seven days, enabling them to get around the city conveniently during their stay.