A Rhetorical Analysis Essay Project
of 2015 Super Bowl Commercials

By Megan McConnell
English 12 with Mr. Smith at CNHS

Doritos: Middle Seat
2015 Super Bowl Commercial

Mr. Smith's English 12 Essay Project

Rhetorical Analysis Essay
By Megan McConnell

Have you ever wondered what the word “Doritos” actually means? The name comes from the Mexican Spanish word “doradito”, which translates to “little bits of gold”. It’s the second most popular chip and has over 102 flavors. In the 2015 Super Bowl, commercial Doritos are like gold, loved by all. Everyone wants some.

We see a man sitting in an airplane with an empty seat next to him. He anticipates someone sitting next to him, but he’s not sure who. Maybe its someone he likes, maybe its someone he doesn't like. In the end we realize he does everything he can to discourage those from sitting next to him hoping to enjoy the little bit of extra space.. As the commercial continues, he only decides to encourage a person to sit next to him when he sees a beautiful women. As passengers walk down the aisle he screens each passenger for their ability to meet his acceptance criteria. For those who don't pass his acceptance test he finds a way to discourage them from sitting next to him. Almost as if he is making other passengers decide for themselves. This is where the bag of Doritos comes into play. Everyone likes Doritos and it is an invitation to sit next to him.

You know you're in for a treat when you're sitting next to someone who has a bag of Doritos. This commercial targets a lot of diffrent people like, travelers, men, and women with kids. When travelers see this they can use these tactics like the man did in the video to choose who they want to end up sitting next to. This commercial show all the men, that are wanting some lady that they find attractive to sit next to on the plane, that doritos are the way to go. Women with kids probably find this commercial very funny because they have probably had someone not want to sit next to them when their baby is balling their eyes out and screaming.

The author uses logos when he argues if you have doritos, you will be liked. During the commercial no words are spoken. It is his actions that discourage people to sit next to him. Once he pulls out the bag of Doritos people can relate to the logo on the bag. He may be the ugliest guy on the airplane but if he is willing to offer Doritos and somebody likes Doritos, they will be more inclined to sit next to him. Its a chance someone will take, but for the most part, if people like Doritos they will sit next to him.

The authors logical appeal is that, everybody like Doritos. It can make a bad day turn into a good day. It can be used as an icebreaker when you need it. No words are spoken but understood. No matter if you've had a good day or bad day, doritos make it better.

Watching this video cracks me up every time. I believe in karma, what comes around goes around. He acted disgusting, rude, and deserves what happened to him. Rather than spending the entire flight miserable, he entertains her child and makes the most of an awkward situation.

Comment Stream

2 years ago

Very detailed and great essay going with the commercial! Very funny!