marketing and the competitive environment
is a business promoting and selling a product to the customers.
is a small segment of a large market where the product is targeted for specific customers.
- limited demand may suit a small firm that lacks the resources to produce on a larger scale
- a firm can adapt its product to meet the specific needs of the niche market
- it can be easier for firms to target just one type of customers.
- the small scale of the market limits the chance of higher profit.
- small firms in a niche
is an unsegmented market in which the product appeals to a large market.
Business to Consumer marketing (B2C)
Is aimed at large groups of individuals using mass media and retailers.
Business to business marketing (B2B)
is a business providing products and service to other businesses.