A Rhetorical Analysis Essay Project
of 2015 Super Bowl Commercials
By Jordyn Molina
English 12 with Mr. Smith at CNHS
T-Mobile: Kim Kardashian
2015 Super Bowl Commercial
Mr. Smith's English 12 Essay Project
Rhetorical Analysis Essay
By Jordyn Molina
28 February 2015
Kim Kardashian West: T-mobile
Kim Kardashian is a model, actress, entrepreneur, socialite, star of the reality show Keeping Up with the Kardashians and infamous video star. Can you trust her? Well known throughout the world, Kim Kardashian has a celebrity status thanks to her style, a hit reality TV show, a string of workout DVDs, and last, but not least, a scandalous video showcasing her sexual exploits with former boyfriend, rapper Ray J. In 2006. A mother with a scandalous sex tape. I'd say her reputation and public trust is quite low. She may be successful, but the facts are all there. In early 2007, a video of Kardashian and the rapper in bed made it into the hands of Vivid Entertainment, a large adult film company. Vivid, which paid $1 million for rights to the 30-minute tape, widely promoted the release of the video, which it called Kim Kardashian Superstar. Around the time of the video's release, Kardashian started making her way onto the television screen for something completely different, when the E! Network debuted a new reality TV series called “Keeping up with the Kardashians”.
Kim is known for being melodramatic with everything she does. On her reality show, viewers wanted to know if her butt was real. She claims that her butt in fact is real. She ordered an x-ray just to show everyone her curvy butt is real. The x-ray shows what viewers want to see. In another scene, Kim was on vacation with her former husband Chris and the family traveling to Bora Bora. Everyone was having a blast until Kim got thrown into the water and her earring fell out. We should’ve seen this one coming, what with the earlier panic attack and all, but we thought maybe once the celebutante stepped outside and got a whiff of that sea breeze, she’d settle down. But no! When Kris threw Kim into the ocean “like a rag doll,” she not only lost a $75,000 earring, we’re pretty sure we saw her sanity float away with it. We know it’s gotta be hard to lose something so expensive (if our calculations are correct, a $75,000 item to Kim is like a year of paychecks to many middle-class americans), but the way Kim burst into tears like that was so high school.
Kim’s credibility is low in the fact she’s made scandalous tape but most people would say her credibility is high, because she makes lots of money and would know what does or doesn’t work. Either it being Carls Junior, to clothing, to dogs, no matter what she does, she gets paid for doing these things. She would advertise crocs just because it’s for the money.
I’m not sure she has a trust appeal and shouldn’t be a spokesperson for any company. This commercial is about T-Mobile and how great they are. Kim Kardashian is the model figure for this commercial saying she uses T-Mobile. The first scene is Kim saying, “hello” and the title underneath her humorously says “famous person”. The music gets serious and she’s wearing a very business outfit and talking very slowly. It’s almost the same as the save the kids commercials with the sad music and asking for donations. Talking about millions of data each month is being taken back by networks. This is data we pay for. She uses the word “tragic”. If you switch to T-Mobile you will have that extra data to look at Kim’s outfits, selfies, her backhand, her photoshopped photos, her twitter posts, her sex tape, her tv show, etc. Obviously the T-Mobile commercial is a parody of a commercial about a serious issue. It isn’t. That is the joke. If you switch to T-Mobile you’ll get the new data stash program where you keep your data for a year. But the whole commercial doesn’t talk about that but instead Kim and her social media. “Keep your unused data for a year,” kim says at the very end. On youtube there are 11 Million views for this video and most of the thumbs given were thumbs down.
The logical appeal is that data is being taken back from phone companies instead of saving for the next month. This data is being lost. If you don’t have T-Mobile's data stash, you are losing out on the opportunities. Opportunities to keep your data up to a year. If you don’t have the data, you can’t look at her makeup, her backhand, her outfits, her vacations, and once again her outfits.
Their target audience is probably the teenage/young adult women. Kim Kardashian is the star of a reality show that most likely young girls and women would watch and pay attention to this commercial.
Millions of data is being lost every month when companies take all the data and throw it to the side versus keeping it for up to a year and using the data. What do people use their data mostly for? Data is used for social media now a days. Social Media consisting of facebook, instagram, twitter, flickr, pinterest, etc. Humor is used within this commercial. Kim has such a serious sounding voice, yet it’s so funny and hard to take seriously. It sounds like one of those saving the dog commercials but she’s talking about not seeing her selfies and what she does everyday, it’s so tragic in her mind. Does it really matter looking at Kim Kardashian’s photos and social media all day everyday?
The emotion and voice used is a calm/serious sounding. It almost shares a sad feel. The music and how slow she is talking, they want you to almost calm down and realize how sad this is, losing your data every month. Using words like “sadly” and “tragic” are not taken serious. It’s actually quite funny because she’s Kim, who on reality tv is a drama queen and cries often.
Kim Kardashian West has an “important” message for everyone about unused data. Stop letting your carrier take back those unused megs & gigs at the end of each month. You’re missing out on so many amazing things, like Kim.