product life cycle
Product life cycle= In industry, product life cycle management (PLM) is the process of managing the entire life cycle of a product from inception, through engineering design and manufacture, to service and disposal of manufactured products. It integrates people, data, processes and business systems and provides a product information backbone for companies and their extended enterprise.
The "yeezy boost" by adidas, designed by kanye west has just been introduced to the market as a limited shoe priced at $200.
The"Nike huarache" has been on the market for a long time but in terms of profit and product life span, the huaraches are just starting to grow.
The "Air Jordan" has also been on the market for many years now but is now starting to reach maturity in its product life cycle.
Umbros football shoes have been on the decline for many years because they have been unpopular, because of there clichéd design.