chapter 4

so what is meant by the term brand image?

brand image is when something is a popular brand.

what is meant by the term after sales service?

this is when a customer doesn't want there product anymore and wants to return it.

why would a business want to develop their brand?

they might want to develop their brand because if it has more successful things then more people would buy it.

explain product range

a product range of a business is when there is a set of various range of the same product. also they have different ranges of products so more people would come to buy things.

state two reasons why a business might choose to set up a shop near to a rival?

maybe to see what they are doing and if they could do something to improve it.

list two benefits to customers from competition?

they can see wich shop is better and they can see wich one helps them save more money.

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