Market Research

What customers want?- A good quality product at a decent price that is attractive

What is the market like?- The market is competitive when there is a demand for a product

Marketing mix- Product, Price, Place and Promotion

Secondary Research- Research that already exists e.g. books, internet or newspapers

Primary Research- New research carried out to answer specific questions e.g. questionnaires or surveys

Market research- Finding information to satisfy customer needs

Pros of Primary Research- You know what customers want

Cons of Primary Research- Some people do them wrong

Pros of Secondary Research- It is easy and quick

Cons of Secondary Research- May not have all the information you need

Comment Stream

2 years ago

Your work shows some real positives…

Great design and images
Good understanding / clarity

In terms of Literacy and Presentation, your work is as follows…

Spelling - Excellent
Punctuation - Excellent
Grammar - Good
Use of quotations - N/A
Understanding of topic - Good
Application (real life / news / examples) -Poor
Analysis (detailed explanation / how / why) - Good
Evaluation (pros and cons weighed up and concluded) - N/A
Presentation (use of images / layout / style) - Good

Your work might be even better if…

Added a real life Business example for context
Considered use of video and headings to help organise


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