Building A Successful Marketing Mix

Key words: Marking mix, brand, price, promotion and place.

A combination of factors that can be controlled by a company to influence consumers to purchase its products. In other words this means that if they control product, price, place and promotion they will attract customers.   

Makers of a product change the design and features every year to keep up with the new styles and keep up to date with the software. For example iPhone they change the design every two years and they add some features every year so they could keep up with the new software and features.

iPhone 4 (2011)

iPhone 5s (2013)

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