A Rhetorical Analysis Essay Project
of 2015 Super Bowl Commercials

By Peter McEwen
English 12 with Mr. Smith at CNHS

Nissan: With Dad
2015 Super Bowl Commercial

Mr. Smith's English 12 Essay Project

Rhetorical Analysis Essay
By Peter McEwen

Nissan: With Dad

A father, one of the most influential people in a young man's life. A bond that a young man and a father will carry out for the rest of their lives. The man that teaches you right from wrong, the person who teaches you to be a gentleman, how to shave your face, how to talk to girls, and how to drive a car. A dad that drives fast cars while millions of people screaming his name, is too ideal. Nothing can bond two people, even if your relationship is fragile and nonexistent like a beautiful, stunning, and shiny car.

This Nissan commercials displays a vulnerable relationship of a father and son. The father who is a professional race car driver, and a young man who is merely growing up. His dad isn’t regularly around and his son sees him on TV more than in his own home. His family setting is dysfunctional, but him and his dad are always bonded by two things, their bond as father and son, and their love for beautiful cars.

This son supports his dad. He is his number one fan, the way it should be. He doesn’t always get to be with his dad, spend time with him, and he doesn’t get a typical childhood, but he knows deep inside him self that his father is doing this all for him and his mother. The father is following his dreams, but at the same time he's leaving his family behind in the process. He sacrifices multiple once-in-a-lifetime experiences in the pursuit of his goals. Ultimately, his son stands by his side as he should.

The author of this commercial uses vital life points in his storyline to create a resonating emotion to the viewer. They target a broad audience by including both a mother, father, and a son. This can apply to most ages because there is a variety of ages along with the inclusion of both men and women.

The main character in the commercial is a racecar driver. He is first shown as a new father with pride and gratitude in his eyes. Soon he leaves and his family stays. It is evident that he misses his family but is happy doing what he loves most. He missed his son’s first steps, and additionally, he missed many “steps” of his son’s youth.

The son in the commercial is like his father, full of pride. Even when his dad messes up, he cheers him on. The son doesn’t hold his dad’s lack of presence in his younger years against him. Instead he embraces his dad’s gifts and lets it unite them.

The author uses logic in this commercial by creating an environment most people are familiar with. If they haven’t personally been exposed to the atmosphere of a family, they have been through literature, pop-culture, and television. The author shows this visually, but not verbally, creating a timeline of the first 18 years of someone’s life.

Throughout the entirety of this commercial, you understand this young boy’s sadness. He is growing up without the father he needs by his side and he feels like he’s missing out, as does his mother. The music is a song about a father who doesn’t experience his children growing up and how he missed their first steps. Automatically, you empathize with their situation. It is difficult not to smile and think of this car his dad pulls up in as a miracle because, ultimately, it unites them. This makes you fall in love with the car, even though its a Nissan. You become so wrapped up in this family’s short but meaningful story that you feel almost apart of it, and in the end, Nissan flashes their name.

As the author creatively tells a story of a small family with big dreams, they make you fall in love. This commercial lures you in through your emotions, and less about the facts of the car itself. The way a car can bring two people together again and create unity and happiness is far more valuable than the MPG. This use of emotions and proper product placement are what makes this commercial successful.

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