The Next Tool for Presentation for Animated Video

What is an Explainer Video?

Short online videos used to explain a company’s product or service.

Why Explainers Work...

Our Brains Reject Bullet Points!

Redundancy Effect:  Can't hear and read the same thing at the same time.

Picture Superiority Effect: Ideas are remembered if they have visuals.

People Read Faster than they Hear: Boredom happens.

Working Memory Limits: We only hold 4 bits of information at a time.

To fix this...

Use LESS text

Use MORE visuals

TED-Ed Resources

Explainer Video Basics

Setup your account

Create/write your script

Layout your script in the RawShorts template you choose

Add graphics and transitions

Choose music or voice over for your video

Publish your video (YouTube)

Create Your Own

  • Write your script and keep it short (under 3:00 minutes)
  • Mention your main point/product in the first 30 seconds
  • Use simple language
  • Keep your tone in mind
  • Try a touch of humor