The Next Tool for Presentation
What is an Explainer Video?
Short online videos used to explain a company’s product or service.
Why Explainers Work...
Our Brains Reject Bullet Points!
Redundancy Effect: Can't hear and read the same thing at the same time.
Picture Superiority Effect: Ideas are remembered if they have visuals.
People Read Faster than they Hear: Boredom happens.
Working Memory Limits: We only hold 4 bits of information at a time.
To fix this...
Use LESS text
Use MORE visuals
Explainer Video Basics
Setup your rawshorts.com account
Create/write your script
Layout your script in the RawShorts template you choose
Add graphics and transitions
Choose music or voice over for your video
Publish your video (YouTube)
Create Your Own
- Write your script and keep it short (under 3:00 minutes)
- Mention your main point/product in the first 30 seconds
- Use simple language
- Keep your tone in mind
- Try a touch of humor