Presentation

  • Texture: The surface look or feel
  • Color has an immediate and profound effect on a design
  • The degree of relative difference between elements
  • Allows us to perceive shapes and the illusion of 3D objects on a 2D surface
  • A 2D area enclosed by lines or curves
  • A 3D volume or solid
  • Areas between and around parts of an image or the implied depth in that image
  • Visual and physical balance
  • The elements within the design are identical in visual weight in relation to a centerline or axis
  • The elements within the design are not identical but are arranged to provide a balanced visual weight
  • Distribution of components in a circular pattern around a center point
  • Used to draw attention to one area

  • The degree of relative difference between elements
  • The repeated element is identical with the exception of one detail increasing or decreasing gradually with each repetition
  • The consistent use of design elements
  • Use of the bare minimum of elements

    Can be achieved by removing extraneous elements

    In simplicity there is beauty

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