VISUAL DESIGN ELEMENTS

1) Point

Most Basic Principle, Has Position But No Dimension; Shows Location

2)Line


Has Only A Length Dimension, But Four Line Types
(Vertical = Stability,
Horizontal = Peace, Diagonal=Action,
Curved = Freedom)
Can Be Used To: Define A Boundary, Indicate Volume, Suggest Depth, Imply Emotion, Create Texture/Patterns

3)Color

Described By: Hue (Base Color),
Value (Lightness Or Darkness), And Saturation (Purity/Intensity Relative To Grey).
Has Warm (Red, Yellow, Orange) Colors And Cool (Blue, Purple, Green) Colors
Has A Big And Fast Effect On A Design


4)Shape


A 2D Area Enclosed By Lines Or Curves
Three Categories: Geometric (Square, Circle, Triangle), Mechanical (Simple Shapes Made Of Straight And Curved Lines), And Organic (Natural Or Simulating Nature)

5) Form




A 3D Volume Or Solid, Often Implied On A 2D Surface By Careful Value Use


6)Space


Areas Between And Around Parts Of An Image Or The Implied Depth In That Image, And Is Evident In Images With Depth (Has Types Like Negative, Positive, Open, And Closed)


7)Texture

Look Or Feel Of A Surface
Smooth = Reflects More Light, Intense Color
Rough = Absorbs Light, Darker


8)Value

Relative Lightness/Darkness Of A Color, Object, Or Shape
Allows Us To Make Out Shapes And See 3D Things On 2D Planes


Principles Of Design

1)Balance


Visual/Physical Balance, Or The Equal Spacing Of Objects
Three Types: Symmetrical (identical), Asymmetrical (Not Identical, But Balanced), And Radial (Circular Distribution)


2)Emphasis

Attention-Getter
Includes Focal Point - The One That Catches Your Eyes
Can Get By: Size, Placement, Shape, Color


3)Contrast

Color Difference Between Objects
Can Be Used To Emphasize!


4)Rythm

Repeated Use Of Tools (Lines, Shapes, Color, Patterns, Textures)
Harmonious Pattern/Sequence
Three Types: Regular (Consistent), Random (Irregular, Inconsistent), And Gradual (Increasing/Decreasing, Changing)


5)Proportion

Relative Size Of Objects Compared To One Another


6)Unity

Consistent Design Use, Similar Elements
Completeness And Harmony


7)Economy

Simplicity (Less=More)
Can Be Achieved By Removing Surrounding, Unimportant Objects/Details


Unit 5 Key Terms

1)Cylinder

A Solid Composed Of Two Congruent Circles In Parallel Planes, Their Interiors, And All Of The Line Segments Parallel To The Axis With Endpoints On The Two Circles


2)Mass

The Amount Of Matter In An Object Or The Inertia Quantity



3)Polygon

Any Plane Figure Bounded By Straight Lines



4)Prism

A Solid Geometric Figure Whose Two Ends Are Similar, Equal, And Parallel Rectilinear Figures, And Whose Sides Are Parallelograms



5)Round

Curved, No Edges (Circles Shaped)
Smooth

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