List Janitor Review – Give your email marketing a boost

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At SEOmoz, we spent some time asking list janitor review (the CEO of the business) how he saw the service. He mentioned to us that at trade shows he could close every inquiry that people had about his software, but the website couldn’t. So, we simply asked him to record his sales pitch into a video camera and put that on the website. What he said to his customers in person took well over five minutes, but what was on the website was about a two minute summary.
Long Copy Websites The issue that you have with the website is that you have to overcome a lot of your visitors’ objections, whereas when you’re selling over the phone you only need to overcome the objections of one prospect. That’s why long-copy websites tend to work, because you’re able to overcome lots of different objections from different visitor types. It’s often tempting to try to use less text on websites because you think, “My visitors don’t want loads of information. They don’t want to be bombarded with text.” But if you think about your website as a real salesperson, you tend to have a very different approach.
If You’re Just Starting Out If you haven’t already, get out there and try selling to real list janitor review. How can you expect a website to sell a product successfully if the copywriter has never sold the product successfully? Especially if you don’t get very many visitors and you don’t have any customers, your first attempt has to be based on something real. It has to be based on the customer, not just ideas that you’re randomly plucking out of your mind. Nobody wants to hear the answer to their problem is a ton of work. But in this case, the answer is to get away from the computer, get out of the office, and go speak to real people. Nobody wants that to be the answer, which is maybe why there are so many poorly converting websites. A lot of people think they’re too busy and important to do that. They think that the answer lies in some kind of trick, hack, technique or algorithm.

But ultimately, your website’s a robot-salesperson – and what better role model for your website to have than a real, effective salesperson? I recommend getting out there and hanging out with the prospects because it’s cheap, it’s fast, and it’s very rich in terms of the level of feedback that you get.
SPLIT-TESTING Split-testing is showing different visitors different content and then measuring which content has the highest conversion rate.
Before-and-After Testing The mistake that a lot of people make when they are testing different versions of their website is that they just throw up their new content and then they look at the data before and after the new content went live. Then they make a decision on whether the new version is better or worse based on that. The problem with before and after data is that it’s not an accurate way to measure the impact that particular content had. Every website’s conversion rate goes up and down day-by-day, week-by-week, season-by-season, and your conversion rate is sensitive to many things. It’s sensitive to the list janitor review that you get, any positive or negative PR your company receives, and outside influences in your marketplace or the economy. Because your conversion rate is sensitive to so many different things, you can never be 100% certain if it was the change you made to your website that made the difference rather than just some other random factor. So, before and after testing is not an accurate way to know if the changes you’re making are actually working or not. For example, if you put up a new sales letter and then for the next three days you get loads of high-quality, qualified traffic, you’ll have more sales and a better conversion rate. But it may be that if you had used your old content, you might have had an even higher conversion rate. You would never know. Split-testing shows different content to visitors during the same time period. So every visitor in your test has been exposed to the same outside influences. It’s really the only scientific way to measure if one element is better than another.

Split-Testing Tools There are a lot of testing tools in the market, but the great news is they’re all pretty similar. Obviously, there are enterprise tools and there are free tools.

If you want a free tool and you want to start split-testing now, Google Website
Optimizer is easy to set up. It’s incredibly robust and it won’t cost you a cent. The only downside with it being a Google product is that there’s no support. If you need some help setting up and implementing your testing, there are a few other platforms out there that are really low cost. There’s and We’ve got a huge list of them, actually. We’ve got a comparison website for split-testing tools that lists them in terms of all the different features they have and it has customer reviews. So, if you’re interested in which split-testing tool is best for you, visit, for a comparison of the different testing tools. It’s totally unbiased. We don’t make a dollar from it. We created it internally for our consulting team and clients and then realized that it would be valuable if we released it to the public.
Set Up Process The first thing you’ll need to do is copy and paste the tags onto your website, as you would with any such tool. For those of you who use WordPress, there are various WordPress plugins for tools like Visual Website Optimizer. The next thing you need to do is create an element that you would like to test. There are two different types of test. There’s a split-test, where you show one version of a page versus another version of a page. You can do an A / B test, an A / B / C test, or an A / B / C / D test (and so on). Or you can do what they call a multivariate test. A multivariate test allows you to test different elements within the page, rather than the page itself. So, if you wanted to test two different versions of a headline, two different versions of a call to action, and two different versions of a product picture… instead of creating all the different pages that you would need to show those different combinations, you can do a multivariate test, which would show all of those combinations to visitors at the same time.

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