Branding is making space to launch your own product, advertise and sell to the public. There is more than one step/element to branding. Key features to having/ starting a good brand are: making sure that your business are polite to customers to gain a good reputation and to attract more and loyal customers, having good quality products at a reasonable price, having amazing products that differentiate from others and lastly having a good appearance to the media as well as your products.

The benefits of branding are you get more customers, loyal customers, a good reputation and a positive image for the media which would attract even more customers.