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Understanding the psychological hot easy estore builder review is a big deal. I always tell people to pick up this book, Influence: The Psychology of Persuasion by Robert Cialdini. He talks about likeability, authority, scarcity – and when you start piling those elements on together, you’ll really see big increases with your copy. Certainly, it’s got to be done in an ethical way, but it’s really interesting to see how that comes together.
ACTIONABLE TAKEAWAYS 1. Get inside your customer’s head. What are their hopes, fears, and dreams? What keeps them up at night? In order to write good sales copy, you need to understand what makes your customers tick. 2. Create a hook. You need a hook to stand out. Yanik gave us five formulas that he uses: (1) Give them a fish, (2) Be specific, (3) Be different, (4) Repurpose proven success, and (5) Be first in the market. 3. Write your copy. Start with 75-100 headlines. Choose a benefit-driven headline and a subhead. Tell them your story to build credibility and likeability. Introduce the problem and provide the solution. Present testimonials and other social proof. Give them an “apples to oranges” price comparison. Handle all of their objections, including the ones they didn’t know they had. Then wrap easy estore builder review   up with a legitimate deadline or penalty for not taking action right now. 4. Boost engagement with power words. Good sales pages read like a story. Find weak links in your copy and replace them with power words like, “Discover,” “Facts,” and “Free.” Get people to feel an emotional connection to your story. 5. Add visual copywriting. Once you have your copy in order, begin adding images, screenshots, copy doodles, and other visual elements that’ll make the copy more engaging. Consider creating a video with your copy as the script and adding it to the top of the page so they can choose to watch or read.

Start Building a List Sign up with some kind of an email service and put a signup form on your site. Try to put some text there that will hopefully entice people to sign up. I use AWeber and I’m personally a fan of AWeber. I know a lot of people like
MailChimp as well, but I think Aweber is the best game in town. Even if you don’t have anything to give away yet, something up there is better than nothing. A lot of people end up waiting until they have something to give away and in the mean time they’re letting months go by without building easy estore builder review

Give Something Away It's best to have something to give away that will make people want to be on your list. You basically look at it as if it’s your first sale. Obviously, there’s no money changing hands. But it’s still a bit of a transaction: they’re giving you an email address, so you need to give them something cool to want to be on there. What that should be depends on what market you’re in. Ideally, you try to find some kind of a hot button that your market is interested in and create something that provides them with a solution to that. It doesn’t have to be a hundred pages. It doesn’t even have to be a PDF. It could be a video or something like that. The measurement of how big it needs to be is just that they get some value out of it and you’re helping them with some type of a solution. Then give it away for free if they opt-in to your email list.
Email Your List Don’t drop the ball once they’re on the list. You must continue to email them. Don’t inundate them, but just keep the flow going. A lot of people lose track right there. They’re so concentrated on getting people to subscribe, that they forget that they have to maintain the list once they have it. If you don’t do that, people forget why they're there in the first place.


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