market research: when you ask consumers questions about the things they look for in there products.
primary research: is when you go and find things out yourself. no one else has thought of this info before.
secondary research: is when you copy things out off books or the internet.
marketing mix: price, product, place, promote.
what customers want?: good quality products, good customer services, affordable prices.
what is the market like?: there is competition in the market.