The History of: Coca-Cola

The Coca-Cola Company began in Atlanta, Georgia in 1886 when pharmacist Dr. John S. Pemberton created flavored syrup and mixed it with carbonated water. Frank M. Robinson, Dr. Pemberton's partner, created the famous Coke logo and it's font. Before Dr. Pemberton's death, he sold most of the company to Asa Candler. Under Candler's leadership, the beverage expanded to soda machines beyond Atlanta.  In 1899, three business men from Chattanooga, TN, Benjamin Thomas, Joseph Whitehead, and John Lupton, purchased bottling rights from Mr. Candler for $1 and developed the worldwide bottling system.

The famous Coca-Cola bottle was created in 1916 and was first trademarked in 1977. It has been said this bottle is recognizable in the dark because of its distinctive curved shape. Coca-Cola was first marketed in 1887 by giving vouchers for free samples. Marketing techniques skyrocketed from there; most people remember the Hilltop Singers and Mean Joe Greene commercials of the 70s'. Beginning in the 1990s', Coke experimented with computer animated ads featuring the now famous polar bears. Coca-Cola is also associated with Santa Clause after the company ran ads featuring the famous figure drinking a coke with his cookies instead of milk.

Coke's current campaign, "Open Happiness," began in 2009 and is now recognized all over the world. The theme was made even more popular through the 2010 Vancouver Winter Olympic Games. This was followed by "Expedition 206" - a plan in which "three happiness ambassadors" traveled to 206 different countries in 365 days to determine what makes people around the world happy. This initiative has been recorded and shared through social media.

Coca-Cola has been around for 128 years, but it is still the most recognized brand in the world. The brand is available in over 200 countries and is "recognized by 94% of the world's population." Coke has created a legacy that will last beyond our generation and continue for a very long time.


Coke's iconic polar bear campaign.

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