The Art of Corporate Gift Giving

Part of maintaining good relationships with clients, suppliers, and even employees is
picking the right corporate gifts during special occasions, like Christmas. But if you think about it, choosing premium corporate gifts can be so stressful because how you're perceived as a business depends on the kind of gifts you give away.

A lot of times, recipients aren't exactly thrilled with the presents they receive because most corporate gifts weren't exactly given a lot of thought. Think about the last coffee mug you received—for the third year in a row. It's very likely that they're sitting somewhere in your cupboard and you have no intention of using them in the near future.

Remember that there is an art to giving corporate gifts. Know that this is a crucial aspect of marketing so you must spend enough time and resources in picking corporate gifts.

Here are some tips on how to ensure you give away only premium corporate gifts.

  1. Make sure that you think about your business. While you're giving away gifts as a token of appreciation to suppliers, clients, and employees, remember that you are still holding an image. Pick gift items that are consistent with your business image. Find items that are in line with the products and services you offer so that recipients will have an easier recall.
  2. Gift items should be useful. The last thing you want is to receive a present that you've no use for. You surely don't want to get something that will take up space in your closet. Think about this when giving away corporate goodies. There are lots of choices—from office supplies to personal items. When you consider a gift item, always ask yourself if it's something you're going to use.
  3. Affordable doesn't mean low quality. It's a given that most companies try to stick to a budget when shopping for giveaways. But remember to not confuse affordable with cheap. Never make the mistake of choosing cheap and low-quality goods because it will put your business in a very bad light.
  4. Personalize your gift items. It's perfectly normal to brand your corporate gifts. It can be a good marketing strategy. And don't forget to deliver the items personally. Yes, this can be too daunting especially if you have a packed schedule, but nothing makes recipients feel more valued than seeing you personally hand them your gifts.
  5. Avoid giving sweet baked goodies as much as possible. You've probably received cookies or brownies as gifts from other colleagues. As nice as it is to receive sweet treats, it's safer to stay away from these. Some people may not be too thrilled about cookies because they're either diabetic or reducing sugar intake. Others may also be sensitive to gluten.

These tips will definitely help you better figure out the right items to give away. Remember that these are merely guides to make the entire process quicker and more convenient for you. The important thing to remember is to pick premium corporate gifts that perfectly show your appreciation.