MC 201 Final Project

Jake Michalak 12/2/2013

Demographic vs Psychographic views of this ad.

1. Text saying "It just tastes better" next to Burger King logo.

2. Sexual implications of sandwich shape and position in relation to a female's mouth.

3. Note how wide her eyes are and mouth open, scene of "anticipation"

4. Big text "It'll blow your mind away"

5. Sub text, naming the sandwich the "Super Seven Incher"

All five of these highly controversial and derogatory points are surmounted by the small text on the bottom right side of the ad, the raciest part of the whole thing: "Fill your desire for something long, juicy, and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn forr more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions, and the e A.1. Thick & Hearty Steak Sauce"

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