Design Principles

Understand business publications

This is Balance graphics don’t overpower text or it the page is not too heavy on one side or the other.

Proximity/Unity

Proximity/Unity

This is Proximity& Unity  Distance between elements on a page

Used to demonstrate a relationship or a lack of relationship between elements

This is Alignment Related items should be justified the same to emphasize their relationship to each other

¡In a publication:

lall the Headings are keyed in 14 pt. Arial font and

the Bodyis keyed in 12 pt. Times New Roman font

lor all the text is in the same font type/style

This is cotrast the use of color and size to emphasize the most important elements on a page.

White space is: blank or negative space on a page

This is White space is: blank or negative space on a page.