Mahindra entered the Two Wheeler industry in 2008. Since then, the company has developed rapidly by channelizing their focus on brand-building. The product development is completely guided by consumer insights, strategic partnerships, service orientation and building scale.
Within eight months of entering the industry, the Mahindra two-wheeler makers, launched a portfolio of Powerscooter to critical acclaim in September 2009. In a year’s time, the Powerscooters managed to capture a double digit market share. IN 2011, Mahindra became the first Indian two-wheeler manufacturer to enter the FIM MotoGPTM World Motorcycle Racing Championship. It showcased Mahindra’s engineering and technology expertise on a platform where only the best in the world compete. After this feat, Mahindra entered the Indian motorcycle market in 2013. Mahindra aims to grow into being a major part of the Indian Two Wheeler industry with a long-lasting presence in all product segments. Mahindra Racing has also won the prestigious ‘Constructors Title’ in the Moto3 class (250cc) at the Italian National Motorcycle Racing Championship for two years in a row.
On 27th June, 2014 Mahindra AFS was announced as the Second Great Place to Work in manufacturing and production. It also received an overall rank of 28 among the Top 100 Great Places to Work across 600 organisations spanning over 20 industries.
Let us look at some of the Mahindra two-wheelers in the market:
Duro-DZ has a powerful 125 cc engine which delivers instant pick-up and multi-terrain acceleration. This makes it easier to carry load, even on steep-inclines and tough road conditions. The Dual Curve Digital Ignition system helps DURO-DZ deliver higher average than other 125 cc scooters. The higher ground clearance enables maneuverability over speed breakers with extreme ease. The longer wheelbase and advanced braking system ensures you better safety and stability on the road.
Pantero is designed keeping the urban jungle in mind. Underneath the durable body lies the brilliantly developed MCi-5 engine. The microchip charged engine smartly selects one of the 5 ignition curves based on the riding and load condition. Calculating the requirement it delivers mileage and acceleration to give power to the rider when it is required. The Mahindra Pantero is designed to deliver hard work and performance to those who wants the maximum out of their motorcycle.