Gemma & Jenny present...
OH, JUST GO DO ONE!
DO ONE, "PROFESSIONAL"
Hey everyone, guess what? I've got my hand on the innards of your website, but don't worry cos the really good news is I know what I'm doing!!!
Err... Yeah, that's the least!
Professional. A word that gets bandied about as if its the keys to the fucking kingdom. It's used to create that reassurance , but it doesn't work a jot for us!
Professional means you know what you're doing, and if you're running an online biz offering out services you don't have the first clue how to do, maybe it's time to try something else?
It takes a lot more than just being professional these days, yet we see the same old tired websites trotting out that line again and again. Don't be one of them! And don't let anyone ever tell you that inserting the word "professional" into your copy will guarantee you sales (Shame on them if they are a copywriter and suggest that!)