Roles of Women

Civil Disobedience Class Project: Arturo, Sam, Collin, Kylie, Lauren, Alison, Briana

Facts that show women aren't the minority:

Women have been starting businesses at a higher rate than men for the last 20 years and tend to create home-based micro (less than 5 employees) and small businesses. Women will create over half of the 9.72 million new small business jobs expected to be created by 2018 and more and more are doing this from home offices across the country. It’s a surprising statistic, especially considering that women-owned businesses only created 16 percent of total U.S. jobs that existed in 2010.

Ads like this Verizon ad that depicts how girls are told from toddler age not to get dirty, to let the men and boys deal with the tools, and reveal the effects of deterring young girls from science and math. Most girls by sixth grade lose interest in systematic subjects and that we should be telling them that they are "pretty smart" and not just "pretty". If more ads such as this were made, girls would not be hard wired to think that outer beauty is all that matters, that brains are just as strong. The long term goal of a positive ad can reduce the gender stereotyping that is so prominent in our day and age.

The Huffington Post shared the viral Italian PSA about domestic violence. In the video, young boys state their names and ages (under or around age 10) and are then showed a young girl. She walks up to them and the crew behind the camera asks them to do some simple tasks: touch her, say what they like and notice, and to even kiss her. Suddenly the crew tells each of the young boys to slap her. Every single one hesitates to do so. The crew then repeatedly says to slap her hard. After the boys say no, they are asked why. Their answers range from "it's wrong", "girls shouldn't be hit", and even to "because I'm a man". At such a young age these boys knew that it is wrong to strike a girl. There are countless cases of domestic violence in the world, and women and girls are seen as weak. Not just because they are victims but just in general they are seen as inferior to men. It isn't isolated to violence but even in competition, media portrayal, and as a gender stereotype. Many world leaders are women who defy the stereotype, yet not enough are acknowledged. We should raise our kids with the idea that each person next to them is their equal regardless of age, gender, sex, ethnicity, orientation. Morals and principles start as soon as birth because babies can comprehend words without actually knowing what they mean. It is from an early age that we should be teaching both boys AND girls that they are equal and can do whatever they put their heart into and that negativity is wrong. Feminism is not to change the world to a matriarchy, but to make sure both men and women are equal and should be treated as such.

Statistics from Miss Representation:

U.S women spend $12,000 to $15,000 a year on beauty products and salon services.

Women make up 51% of the US population… however women comprise only 20% of Congress.

35 women have served as US governors compared to 2,319 men.

Between 1937 and 2005 there were only 13 female protagonists in animated films…

All of them except one had the aspiration of finding romance.

1 in 4 girls experience teen dating violence.

A new media study among 300 viewers of the new Carl’s Jr. ad featuring Kim Kardashian revealed that the majority of female respondents (69%) indicated that they found the ad at least somewhat offensive or inappropriate.

The study was conducted during January 12-13 by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of a new ad for a Carl’s Jr. salad that depicts Kim Kardashian seductively eating the salad. To view detailed results go to: www.mediacurves.com.

A clear majority of male viewers (86%) reported that the ad was somewhat or extremely effective, compared to 53% of the female viewers who reported that the ad was somewhat or extremely effective. In addition, while men’s perception of the Carl’s Jr. brand was more favorable after viewing the video, women’s perception of the brand was less favorable after watching the ad.

“We observed that men’s interest levels increased steadily throughout the commercial while women’s interest levels declined,” commented Glenn Kessler, president and CEO, HCD Research. “The largest divergence between male and female interest levels occurred when Kardashian said, ‘And while the best things in life are messy, it's fun to get clean.’”

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