Brandon Ralph McBride: Like A Whole New Camera

Brandon Ralph McBride is a native of Las Vegas, Nevada, where he still lives. He is employed as a biotech consultant at Middle Ground Consulting, LLC, named by the Las Vegas Business Journal as one of the fastest growing companies in all of Nevada.

Brandon Ralph McBride has been known to put in fifty and sixty-hour work weeks. But when he isn't working he is an avid photographer who has been documenting as much of the Las Vegas area as he can. "Not the glamorous stuff," he says. "Not the casinos and the nightlife. And not the seamy underbelly." What most intrigues him about his hometown is its cityscape, and the ordinary people who just happen to live in a city with a reputation as the ultimate party town.

He uses an expensive digital camera and says that it gives him fantastic results. But a lot of people, he says, end up with cameras like his and don't know how to use them to their maximum capability. And he says that there are a few things that everyone should know about their digital camera to get the most out of it.

Whether you own a basic point-and-shoot camera or a more advanced model like his, Brandon Ralph McBride says you should go straight to your settings, and turn on the auto/intelligent option. "I know a lot of purists scoff at that," he says. "But today's cameras have very sophisticated auto settings, and using them can help you make sure you never miss a great shot."

He also recommends turning on the "burst" or continuous mode in the menu system. That means the camera will take repeated photos and shoot as fast as it can. Just as important, Brandon Ralph McBride strongly suggests disabling the Review Photo setting. "That's what automatically puts your last shot onto the LCD screen to review. By turning it off, you'll increase the camera's response time. Between that and the burst mode, it can be like having a whole new camera."