1 Top15 P&G "THANK YOU MOM"

This campaign was launched because P&G was awarded to sign a sponsorship deal with the 2010 Olympic Games US Committee. They wanted to unify P&G's brands under their common denominator, Moms.

Proud sponsor of Moms

Every mom does everything in their power to provide and help their children, picking them up when they fall, drying their tears, encouraging them and finally watching them achieve their deserved victory. Behind an Olympic Athlete, there's a mother who did all these things to see them where they are now.

The Hardest Job,  The Best Job

When people realize some brand is from P&G they feel better about the brand, and when they know P&G has all these brands, they feel better about P&G. With this campaign P&G. This particular commercial follows the beginnings of young athletes from all around the world and it makes the audience realize that the hard working moms behind these winners have a not so different life, no matter where they live, they will always put their son or daughter first.

Mom Saw Their Potential

The campaign used commercials as short clips with a story. P&G knows that getting to the Olympic Games begins at childhood and that on each of these athletes’ journeys to the finish line, there was one person cheering for them louder than anyone…their moms. P&G is in the business of helping moms, not just moms of Olympians, all moms, all around the world. So they're using their voice at the Olympic Games to thank moms everywhere

Comment Stream

2 years ago
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I remember seeing these ads a lot around the Olympics. It really helped become a part of pop culture because it featured many famous athletes, and American society is focused largely around sports. Americans like the commercials because it shows how family plays a huge role in all athletes lives.

2 years ago
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This has lead to more "thank you" commercials

2 years ago
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@caseykirby I completely agree. I also remember seeing these ads around the Olympics and I think it greatly impacted pop culture -Mallory Geniesse

2 years ago
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@caseykirby I agree this ad was extremely effective during the Olympics.the use

2 years ago
0

of famous athletes also contributed to pop culture.

2 years ago
0

Yeah just like everyone else this ad was perfect during the Olympics to air

2 years ago
0

I thought this campaign really connected with pop culture because the Olympics are very popular and people look up to these athletes especially during the Olympics. -Eric Page