#1 Digital Communication Campaign of the year!
This year Lufthansa is the proud owner of the Digital Communication Campaign of the year award! Their campaign 'Are you Klaus-Heidi?' has won the hearts of the jury!
Spreading the message around through integrated social media, PR and direct marketing Lufthansa, did not buy any media to promote their Swedish campaign.
Their professional approach towards social media, the usage of selected digital communication channels, while targeting their audience was seen as increase of their online presence and reputation. The uniqueness of the campaign as well as its innovative concept has brought the award in this category, according to the Digital Awards Jury.