Elements of principle and design

By Ben Crotty

Point- Used to indicate a location.

Line-Can be used to define a boundary, indicate volume, create perspective and depth, create textures and patterns, suggest movement and imply emotion.

Color- Described by a number of qualities including hue, value and saturation.

Shape- A 2D area enclosed by lines or curves.

Value- Relative lightness or darkness of a color, object, or shape.

Form- A 3D volume or solid.

Space- Areas between and around parts of an image or the implied depth in that image.

Texture-The surface look or feel.

Balance-The distribution of elements within a design or equal spacing of objects.

Emphasis- Used to draw attention to one area.

Contrast- The degree of relative difference between elements.

Rhythm- Repeated use of line, shape, color, texture or pattern.

Proportion- The relative size of one object in comparison to another.

Unity- Completeness and harmony.

Economy- Use of the bare minimum of elements.

Element- A basic constituent part.

Harmony-1. The quality of forming a pleasing and consistent whole. 2. Agreement or concord.

Gestalt -The principle that maintains that the human eye sees objects in their entirety before perceiving their individual parts.

Graphic Design- The art of combining text and pictures in advertisements, magazines, books, etc.

Variety- A thing which differs in some way from others of the same general class.

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