Richard Marback Builds Clientele for Digital Marketing Firm Catalyst
Richard Marback serves as a client development director for Catalyst, a subsidiary of the advertising media firm GroupM. Based at the New York City offices of the GroupM agency MEC, he helps Catalyst build relationships with Fortune 500 companies to provide digital marketing services that integrate online search engine optimization and social media. Since joining Catalyst in 2013, Richard Marback has secured a deal to deliver a social media campaign for a luxury hospitality company and currently directs the growth of Catalyst’s organic and paid search advertising programs designed for major consumer packaged goods companies.
Throughout the course of his career, Mr. Marback has attended professional development meetings held by the Interactive Advertising Bureau (IAB), as well as several MozCon digital marketing conferences. He possesses an associate’s degree in business from Nassau Community College and studied business administration at Arizona State University.
When not working in the field of digital advertising sales, Richard Marback rides bicycles, plays tennis, and practices yoga. A former saxophonist and audiophile, he also enjoys listening to many different genres of music on his home sound system, which includes a tube amplifier made by high-end audio components manufacturer Valve Amplification Company (VAC).