Open Brand Summit


My access to new music before the internet.

Ever since I was in my pre-teens, I've had an infatuation for listening to my older cousins' music — More importantly their custom-made mixtapes. Every time we had family get-togethers at their house I would ask (or beg) them to borrow some of their old tapes. I would be so happy if I was able to come home with something (especially one new to me).

I absolutely loved them. Besides the mainstream stuff on the radio, it was my access to the world of to-me-underground music. I  didn't have MTV and cable growing up, nor did I know where to discover new music artists. (And this was before I had my first library card.).

I was exposed to instant favorites (even ones I still love today).  I will never forget the time in the backseat of my older cousin's car listening to Booker T's "Green Onions" on the way to a park to toss the Frisbee around. It was so great — I will never forget that song, memory and day!