Coca-Cola

Brand Analysis

Comm 335 Class Exercise

Brand Image and Positioning: Polar bears. Santa Clause. Olympics. Transcends time and generations. Classic. Iconic glass bottles. Lifelong loyalty.

Threats to the Brand: Health conscious consumers. Increased competition and availability of substitutes. Share of throat.

Increasing and Securing Brand Equity: Strategic partnerships. Constant innovation. Maintain classic and iconic image.


Tackk it up!

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