The Coca-Cola company started out with a curious pharmacist named Dr. John S. Pemberton. He made a flavored syrup and mixed it with carbonated water. Before he died in 1888 he sold portions of his company to various parties and with the majoroty sold to Asa G. Candler. With Chandler's leadership the distribution of Coca-Cola beyond soda fountains. With in 5 years large scale bottling was made possible. In 1889 three businessmen secured bottling rights and to sell Coca-Cola. The three businessmen bought the rights for $1 from Candler.
In the 1970s Coca-Cola's advertising started to reflect a company that is connecting with fun, friends, and good times.
Many people remember the Hilltop Singers performing “I’d Like to Buy the World a Coke”, or the 1979 “Have a Coke and a Smile” commercial with a Pittsburgh Steelers fan giving Pittsburgh Steeler a bottle of Coca-Cola.
There are only three main steps of how Coca-Cola is transported. The first step is the trucks that contain the syrup and carbonated water take the syrup and carbonated water to the factory. Next is after the beverage is made, it is loaded onto a truck and hauled off to a store or put in a vending machine to be up for sale.
The Risks Taken
There are many risks that Pemberton took while opening Coca-Cola. One of the biggest risks is competition with other soda companies. The second biggest risk is attracting customers and start to earn money. These risks are important to think about while opening a business.
Impact of Coca-Cola
When the Coca-Cola company opened it impacted the economy in many ways. Coca-Cola made jobs for many Americans. Not only does it create jobs, it makes people spend money and that money is paid to the employees of Coca-Cola. Coca-Cola not only made positive impacts, it made negative impacts such as health problems.