Sports & Entertainment Marketing Pricing Project

Prestige Pricing

Prestige Pricing: Pricing based on consumer perception. Very expensive sports watches and sports equipment etc

Odd Pricing and even pricing: Pricing goods with either an odd number or an even number to match a products image

Skimming Pricing: An approach under which a producer sets a high price for a new high-end product (such as an expensive perfume) or a uniquely differentiated technical product (such as one-of-a-kind software or a very advanced computer). Its objective is to obtain maximum revenue from the market before substitutes products appear. After that is accomplished, the producer can lower the price drastically to capture the low-end buyers and to thwart the copycat competitors.

Penetration Pricing: Penetration pricing is the pricing technique of setting a relatively low initial entry price, often lower than the eventual market price, to attract new customers.

Price Lining: A pricing technique in which a store to offer all merchandise in a given category at certain prices, such as $10 and $20.

Bundle Pricing: A form of promotional price adjustment that offers discounted pricing when customers purchase several products at the same time.

Loss-Leader Pricing: A loss leader, or simply a leader, is a product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services.

Yield-Management Pricing: Computerized, demand-based, variable pricing technique whereby a retailer (typically a service firm) determines the combination of prices that yield the greatest total revenues for a given period.

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