Aims And Objectives

MISSIONS, AIMS AND OBJECTIVES

A mission statement is a plan that usually leads to a company's success or meeting their main objective. This leads us to our next subject, objectives, an objective is the step(s) needed to achieve a certain goal. To achieve an objective an aim is needed and an aim is the goal(s) a business wants to achieve. An example would be Nike, they set a goal and after that goal was set they established what would grow to be a worldwide well know known brand; Nike mission statement; “To bring inspiration and innovation to every athlete in the world”.

REAL LIFE MISSION STATEMENT

‘Finding Talent in Everyone’ -Hastingsbury's mission statement

'We create happiness by providing the finest in entertainment
for people of all ages, everywhere'
-Disney

Typical Measures

Typical Small Business aims: Financial stability, survival and customers.                              

Typical Large Business aims: Variety, establishment, success, money, dominant against rivals, evolving, improvement.

Measures of Success: Profits, good reviews, certificates of success, awards, social acceptance.

Measures of Success(LARGE BUSINESS): Awards, worthy rivals, interest, finance.

How much do aims and objectives matter?: A lot because people would feel a lot safer with the lie of a successor than the truth of a failure.

BY TAMUKA MADZETE