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COM 486 Entire Course (UOP)

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COM 486 Week 1 Individual Assignment IMC and CMM Basics

COM 486 Week 2 Assignment Message Map Presentation

COM 486 Week 3 Assignment Marketing Communications Plan

COM 486 Week 4 Individual Assignment Movie Promotion and Advertising

COM 486 Week 5 Assignment Integrated Marketing Communications Campaign

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COM 486 Week 1 Individual Assignment IMC and CMM Basics (UOP)

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Write a 1,050- to 1,400-word paper that compares two competitors that produce at least two different products or services; for example, Nike and Adidas. Describe the strategies that each brand uses to differentiate its products or services from its competitor using integrated marketing communications and Customer Message Management. Your paper must also address the following points:
How can these companies maintain a positive corporate image?
What changes would you recommend to further enhance their corporate image?
Format your paper consistent with APA guidelines

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COM 486 Week 2 Assignment Message Map Presentation (UOP)

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Choose either the catering, conference, or hotel businesses on Baderman Island.

Identify and explain the essential elements of a Message Map™ based on the template provided in Figure 4–3, CMM Message Map™, of your text, Customer Message Management. Address the four principles of Customer Message Management covered in Figure 4–1 of the Customer Message Management.
Present your Message Map™ based on the Learning Team’s selection of the catering, conference, or hotel businesses on Baderman Island. Your presentation must include 8 to 10 slides in Microsoft® PowerPoint®, including an introduction slide, concluding slide, and detailed speaker notes.

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COM 486 Week 3 Assignment Marketing Communications Plan (UOP)

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Select a product that is struggling in the market today—for example, dial-up Internet companies, PDAs or sport utility vehicles—and a particular target audience.
Conduct a promotions opportunity analysis to determine what promotional opportunities exist for the chosen company, who the target audience is, and their characteristics. Include the following: A communication market analysis that will determine who the primary competitors are, justify selected target markets, identify target customers, and determine how to position the product within the minds of the target market The marketing communications for the chosen product with a list of communication objectives is shown in Figure 4.4 of Integrated Advertising, Promotion, and Marketing Communications A communications budget by choosing the type of budget, determine a budget number cap, and select a geographic market to receive the messaging and promotions efforts.

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COM 486 Week 4 Individual Assignment Movie Promotion and Advertising (UOP)

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You work for a large movie studio and your job is to promote and advertise a new movie.
Choose the type of movie and the target audience the studio hopes to attract.
Write a 1,400- to 1,750-word proposal for your plan to promote and advertise this new movie and how you will integrate marketing communications. Answer the following:
How do you plan to integrate technology into integrated message materials? For example, fast food restaurants, malls, websites, cell phones, or other companies and media.
What factors might influence your message’s effect, such as differentiating your movie from other movies and other forms of entertainment? What type(s) of advertising appeals will you use?

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COM 486 Week 5 Assignment Integrated Marketing Communications Campaign (UOP)

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Resource: BadermanIsland Virtual Organization
Refer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the steps outlined below to create a marketing communications campaign for your selected industry onBadermanIsland.
Write a 3,500- to 4,200-word paper outlining your marketing communications campaign. Include the following sections:
Executive summary of no more than 350 words
Research of approximately 1,050 words
Background information about the product, service, or brand
A SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends)
Competitive analysis
Market analysis

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