Customised Steel Rulers – Benefits Of Using Them As Promotional Gifts

There are many benefits of using promotional products like steel rulers as giveaways for pleasing your customers. In fact, the strategy of giving away freebies with a business’s brand information is a widely accepted practice around the world with enterprises using them across scales, industries and sizes. Customised rulers will help your business get recognition and remembrance amongst your potential customers who will have these products as a part of their daily work routine. This is advertising power at its very best.

Through the use of promotional merchandise marketing, your company can be advertised and introduced to huge numbers of potential customers at an incredibly low cost. Plus they reflect on your generosity and professionalism, allowing your business’s brand to gain a lot of popularity amongst the masses. Let us look at the basic benefits you can gain from using steel rulers as customised promotional tool.

  • Flexibility: Using rulers as promotional gifts offers a lot of flexibility to your design team to incorporate your marketing message and brand information on the product. This makes the gift even more effective and allows for customer engagement in a much more successful manner.
  • Cost effectiveness: Steel rulers are essentially inexpensive products. You can get them manufactured and printed in less than a dollar per piece. This makes them extremely cost effective as a marketing strategy and ensures no unnecessary strain on marketing budgets. This is why they are the preferred advertising option to use, especially for small scale enterprises.
  • Long Lasting: Promotional products are typically longer lasting than magazine or television advertisements. These rulers will remain in the life and work schedule of the receiver for a longer period which means that your advertising message will persist as well. You have a much bigger chance of making an impact on the psyche of the individual using the scale and making sure that they will remember your brand name.
  • Measurable: Using promotional steel rulers as an advertising strategy is a great tool as it allows for easy tracking of ROI. The effects of the marketing strategy can be easily measured by checking up on the increase in enquiries and sales after the date of your giveaway.
  • Profitable: When you look at the actual costs you will have to put in so as to get your promotional rulers ready and out into the hands of your customers and compare them to the revenues generated from the task, you will discover that this is a much more profitable marketing strategy than any other. The inexpensive nature of these freebies is the biggest advantage that they possess.

Making use of promotional steel rulers as an advertising strategy is extremely easy these days. You simply need to make sure that you find the right service provider to partner with in this endeavour. The internet can prove to be a great resource in this regard. is an extremely useful website that everyone looking to get steel rulers made should take advantage of.

About The Author

Killian Jones is an expert in architectural stationery and machinist rulers and recommends as the best place to buy these tools online. His articles are a great source of information for anyone looking for architectural scale rules or some tips to make the best purchases.