"Comrades!... A most terrible thing has been discovered. Snowball has sold himself to Fredrick of Pinchfield farm, who is even now plotting to attack us and take our farm away from us!" This is ethos propaganda, it is making the other animals believe what he says by using fear to make them believe him. Napoleon has tricked them into believing him, and he wants the to be on a look out for snowball. By Napoleon telling them this then they will direct all the blame on to Snowball, allowing the other pigs to get away with anything. I chose this quote because it shows many different things about Animal Farm, and how the pigs are in control, how they use fear in propaganda, and that the animals aren't to bright.