Scott Fish, Developer

Developer of Large-Scale Retail Shops

About Scott Fish Developer

Accomplished real estate developer Scott Fish has headed his own company, UP Development, for a number of years. There, he and his team of professionals specialize in acquiring, turning around, and reimagining large retail centers, shopping malls, and similar properties. Over the years, UP Development has designed and built locations anchored by leading retailers such as Target, Walmart, and Meijer. A native of Michigan, Scott Fish currently works as a developer in Florida and Tennessee, and he has managed projects in neighboring states, as well.

Mr. Fish is currently engaged in several high-profile endeavors. For the Orlando Fashion Square Mall, for instance, he renewed leases with Dillard's and JCPenney; other new transformations include an on-site hotel with rooftop swimming pool and the addition of a Panera Bread and BJ's Brew House. Among the other tenants that might call the Orlando Fashion Square Mall home are Red Robin, Olive Garden, and Outback Steak House. For additional information about current or past projects, or to read more about Mr. Fish’s background in the industry, please visit his company's website at

Home Depot Lowers Power Costs and Emissions Using Green Technology

Based in Franklin, Tennessee, Scott Fish owns and operates UP Development LLC, a retail developer placing popular nationwide-brand retail shops in commercial areas throughout the Southeast. For more than 17 years, developer Scott Fish has worked with financial institutions and retail chains to create workable solutions for all involved, establishing relationships with companies such as Lowe’s, Publix, Target, and Home Depot.

Home Depot aids the sustainability of the planet - and cuts costs at the same time - by using an advanced green technology. The company, along with many others, has partnered with Bloom Energy, a fuel cell technology company, to create its own electricity on-site at its stores. According to an article by CNBC, the retailer uses Bloom Energy Servers to power 140 of its stores as well as forklifts at two distribution centers.

The servers are housed inside containers about the size of a parking space, with the fuel cells contained within. The fuel cells use an electrochemical process to convert fuel such as natural gas into electricity. The resulting energy is off-grid and emits fewer atmospheric pollutants. Home Depot has noted that the use of this technology in select stores has cut electricity costs by 15 percent to 20 percent at each location. Since 2004 use of the fuel cell technology has reduced carbon dioxide emissions by 50 million pounds, a figure equal to removing 4,800 cars from the roads.

What Is Omnichannel Retail?

Scott Fish, developer and founder of UP Development, specializes in revitalizing properties to meet the needs of the surrounding community. In his role as the company’s principal, Scott Fish also serves as a developer focused on providing retailers with creative solutions to recapture revenue with strategies that incorporate social media.

An omnichannel retail experience offers both in-store and online shopping. While electronic sales continue to increase, in-store purchases are projected to make up 72 percent of the total retail revenue in 2017. While many retailers already employ a multifaceted approach through websites, apps, and social media pages, it’s become imperative that all of these “channels” are integrated so marketing messages are aligned.

Mobile devices now have a major role even when consumers are at a retailer’s physical location. They’re being used to compare prices, research products, check reviews, and make purchases. One study reports that 34 percent of the people polled believe that eventually smartphones will become their primary tool for making purchases.

To create an omnichannel experience, retail companies will be required to assimilate their various infrastructures and databases to one access point. The data can then be used to personalize a shopping experience regardless of whether it’s online or in-person.

Walmart Sales Up in 2016 Even as Other Major Retailers Fall Behind

The principal of UP Development, Scott Fish has built a career as a developer of major retail construction projects in the southeastern United States through the formation of positive business relationships with professionals in retail and finance. Through his work, Scott Fish has served as a developer of retail centers for a list of anchor stores that includes brands such as Target, Home Depot, and Walmart.

According to the National Retail Federation, Walmart topped the list for retail sales in 2016, followed by Kroger, Costco, the Home Depot, and Walgreens. Refusing to buckle beneath the demands of a culture that becomes more digitally-focused every year, Walmart is embracing new technologies and working to redefine the customer experience in order to keep sales moving in an upward trajectory, even as major corporations like Macy’s are falling behind. Improved options for online shopping, in-store pickup, and grocery delivery are among the ways that Walmart is attempting to keep pace with evolving consumer trends, factors which may have contributed to its rising fourth-quarter sales at the end of 2016.

The recent release of the Walmart Scan & Go option in three of its US stores is another way that the corporation aims to cater to a new, tech-friendly consumer market. Scan & Go allows shoppers to use either provided scanners or a smartphone app to scan the barcodes of the items they wish to purchase. The app keeps track of the scanned items to provide a total that can be paid from the app before the receipt is checked by a Walmart employee as the customer leaves the store.

UP Development Transforms Orlando Fashion Square Mall

As principal of UP Development, developer Scott Fish has led a number of construction and redevelopment projects, shifting numerous dilapidated or low-performing commercial properties into flourishing retail centers throughout primarily the southeastern states. Based in Franklin, Tennessee, developer Scott Fish and UP Development took over Orlando Fashion Square Mall, a more than $25 million project, purchased by the company for $35 million.

In addition to various eateries and apparel stores on the property, the redevelopment included the establishment of a 24-Hour Fitness gym. Dick's Sporting Goods took the place of the previous location for Toys "R" Us. Additionally, major retailers, such as Dillards, JCPenney, Macy's, and Zales renewed their longstanding leases at Orlando Fashion Square Mall. Newcomers to the space included businesses in various industries, such as the battery industry and the online education arena.

Other companies with space in the shopping center during this redevelopment launched renovations as well. Rack Room Shoes, for instance, reportedly expanded its space by 12,000 feet and the National Entrepreneur Center grew its 21,000 square-foot space as well, according to a Biz Journal article. The site also features a bowling and entertainment center with an arcade, bar and grill, and movie theater.

Millenia Mall in Orlando - Developed by UP Development

Scott Fish is a real estate developer who serves as principal of UP Development, a Franklin, Tennessee-based firm with 25 years of experience in urban communities in the Midwest and Southeast. Experienced as a developer in the Florida market, Scott Fish has developed numerous shopping centers, including Millenia Plaza.

A 23-acre property at the intersection of Interstate 4 and Conroy Road, Millenia Plaza features such major retailers as Dick’s Sporting Goods, Toys“R”Us, The Home Depot, Shoe Carnival, Pier 1 Imports, and Petco. Conveniently located, the shopping center offers easy access from the Florida Turnpike and Interstate 4.

Millenia Plaza is centered around the Mall at Millenia, and serves some of the most affluent neighborhoods in Orlando. The development comes at a time when luxury car dealers are also moving into the area. The corridor will soon feature a Porsche showroom and a 55,000-square foot Ferrari and Maserati showroom and service center. The area already features a $21 million dealership owned by Audi of America and AutoNation.

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