Apple: Get a Mac
The campaign was launched to show the highlights of getting a Mac computer over a PC.
Mac is better than PC
The commercial was very beneficial in the fact it compared another main competitor and showed the benefits of having a Mac computer. The actor representing the Mac computer was casual yet very intelligent. Most customers are attracted and connected to people similar to them which was represented with the Mac.
Apple is a humorous company
The commercial's use of light hearted humor to compare Apple and PC gives Apple the image of a personable company.
Apple is trendy
Apple's use of clever and creative commercials give people the idea that apple a trendy company, which allows apple to stand out from it's competitors.
Apple: get a mac campaign
best of the 21st century
- The Apple: get a mac ads were playful and funny, but also aggressively competitive. However, TBWA managed not only to make Apple the good guy—the kindhearted Mac was always telling sad sack PC not to be so hard on himself—but also got people to pay attention and care about the boring part of computing. Security, viruses, rebooting and even syntax errors became watercooler conversations. Not only did the advertisement take a new approach to advertising that companies had never seen before, it spawned legions of parodies and memes as people imitated the either/or proposition through various lenses. Comedians and musicians used it for laughs (“South Park” and Lego characters made appearances), while religious groups, Greenpeace and even the Republican National Convention copied the format to make different points. Due to the advertisements overall influence, with out a doubt the apple:get a mac campaign deserves to be on the list of one of the best campaigns of the 21st century.