Apple: Get a Mac

The campaign was launched to show the highlights of getting a Mac computer over a PC.

Mac is better than PC

The commercial was very beneficial in the fact it compared another main competitor and showed the benefits of having a Mac computer. The actor representing the Mac computer was casual yet very intelligent. Most customers are attracted and connected to people similar to them which was represented with the Mac.

Apple is a humorous company

The commercial's use of light hearted humor to compare Apple and PC gives Apple the image of a personable company.

Apple is trendy  

Apple's use of clever and creative commercials give people the idea that apple a trendy company, which allows apple to stand out from it's competitors.

Apple: get a mac campaign
best of the 21st century

  • The Apple: get a mac ads were playful and funny, but also aggressively competitive. However, TBWA managed not only to make Apple the good guy—the kindhearted Mac was always telling sad sack PC not to be so hard on himself—but also got people to pay attention and care about the boring part of computing. Security, viruses, rebooting and even syntax errors became watercooler conversations. Not only did the advertisement take a new approach to advertising that companies had never seen before, it spawned  legions of parodies and memes as people imitated the either/or proposition through various lenses. Comedians and musicians used it for laughs (“South Park” and Lego characters made appearances), while religious groups, Greenpeace and even the Republican National Convention copied the format to make different points. Due to the advertisements overall influence, with out a doubt the apple:get a mac campaign deserves to be on the list of one of the best campaigns of the 21st century.

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2 years ago
0

If I was on the marketing team I would bring something like this back. It worked really well for them when they originally launched it. I think it would work very well for them once again if it re launched.

2 years ago
0

i agree with justin

2 years ago
0

I think that if they relaunched if they should put it on social media cause then the people that are actually on computers will see it.

2 years ago
0

@tdahm7 Yes, i feel that apple should try to bring it back using social media like twitter to get it more trending with hashtags and ads.

2 years ago
0

@tdahm7 I agree since teens today would really be interested if there was Facebook and Twitter involved.

2 years ago
0

If I was on the marketing team I would show the current cellphones.

2 years ago
0

@Jstark6 I also agree with Justin. Apples large technological influence, as well as audience, would give apple a large platform to revamp this campaign.

2 years ago
0

I have had many positive experiences with the Apple brand. I have had the pleasure of owning multiple generations of iPhones as well as one iPad. The overall experience from the minute you walk into the Apple store up until the purchase of your next Apple product is a pleasant one.

2 years ago
0

@justinpitlik A relaunch using social media would help out a lot. The videos would be hits on sites like youtube and would be posted on facebook for people to see.

2 years ago
0

If this was brought back, they could post the videos on youtube and they would be on the front page for people see and get millions of views. Also, people could easily link it to other forms of social media.