8 Ways Rookie CEOs Can Succeed Faster - Dr PPS Sethi

According to an article in The Wall Street Journal citing research from Strategy& (formerly Booz & Co.), about 76 percent of top CEOs departing for any reason last year were rookies, up from 58 percent in 2011.

Why do so many rookie CEOs fail? I believe the biggest reason is that the CEO role is 180 degrees different than any other executive role. A CFO or vice president of sales, for example, has deep expertise in his or her functional area and is used to being the master of his or her domain. A rookie CEO is confronted with an array of issues in areas in which he or she has no expertise.

What then are the keys to being successful as a rookie CEO? Here are eight ways these newbies can set themselves up for success from Day 1.


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